Elevating the Digital
Experience for Fast&Up
Client — Fast&Up
Research, Strategy, User Experience
2025
We collaborated with Fast & Up to elevate their digital experience to seamlessly blend performance with purpose — balancing functionality, clarity, and the Fast&Up brand ethos.
Our goal was to revamp the website as the primary touchpoint for users to understand, buy and engage with the Fast&Up brand. We wanted to create a relevant strategy to shift the brand narrative from an athlete focused performance brand to a lifestyle one catering to people with both active and non active lifestyles.
For a generation dependent on quick commerce we wanted to create an information rich space for users to peruse through and make important and researched choices concerning their wellbeing needs
Research Methodologies
We rebuilt the information architecture of the dashboard and prioritise 14 main journeys with a mobile-first approach and responsive layouts for both new to bank and existing customers —
Primary Research
01 —
We interviewed 10 stakeholders across multiple departments to gain a comprehensive understanding of the brand and its key challenges.
02 —
We conducted a survey with Fast&Up’s customer base and ran usability tests on the current site with 7 participants, with varying degrees of familiarity with the nutrition and supplement space.
Secondary Research
01 —
We analysed the website performance via data available from google analytics to find relevant insights into drop off rates, product performance, demographic habits.
02 —
Analysed over 50+ competitors and brands both within the nutrition space and beyond, to understand their digital presence, brand tonality and language, and navigation.
Shareholder perceptions & challenges
The NRI journey took inspiration and basic structures from the IDFC design system, however as it was catering to a slightly different audience, liberties were taken in the way the overall journey was designed. This was also the first mobile browser journey so we were able to establish guidelines for the same.
The NRI journey took inspiration and basic structures from the IDFC design system, however as it was catering to a slightly different audience, liberties were taken in the way the overall journey was designed. This was also the first mobile browser journey so we were able to establish guidelines for the same.
User perceptions & challenges
Website Analysis
The NRI journey took inspiration and basic structures from the IDFC design system, however as it was catering to a slightly different audience, liberties were taken in the way the overall journey was designed. This was also the first mobile browser journey so we were able to establish guidelines for the same.
Competitor Analysis
The NRI journey took inspiration and basic structures from the IDFC design system, however as it was catering to a slightly different audience, liberties were taken in the way the overall journey was designed. This was also the first mobile browser journey so we were able to establish guidelines for the same.
With our research in place we had a roadmap to guide us into the next phase of the project. We identified the following opportunities for product and brand discovery —
Discovery
Engagement
Customization
Experience
We wanted the landing screen, product screen and checkout screen journeys, to create an intuitive, end to end pathway for the user, prioritising —
Energy
Credibility
Accessibility
Developing wireframes
for key interventions
